Shapeblue Leadership Team

Giles Sirett – CEO

Giles is CEO and founder of ShapeBlue and is responsible for overall company strategy, strategic relationships, finance and sales.

He is also a committer and PMC member of the Apache CloudStack project, and Chairman of the European Cloudstack User Group, actively helping promote brand awareness of the technology.

Giles can regularly be heard speaking at events around the globe, delivering visionary talks on cloud computing adoption and more specifically on Cloudstack technologies.

Before ShapeBlue, Giles held C-Level technology positions for 15 years including founder and CEO of Octavia Information Systems, a leading UK Managed Service Provider

Giles holds a BSc in Engineering Physics from Sheffield Hallam University. Outside work, Giles is married with two teenage children. He coaches children’s rugby, is a competitive masters swimmer and can regularly be seen crying when his beloved Tottenham Hotspur lose.

Steve Roles – COO

Steve is ShapeBlue’s COO and is responsible for all day to day administrative and operational functions of the business, including the consulting, programme management, and support functions.

Involved with CloudStack since 2012, Steve has led several large customer engagements including a number of major public and private cloud deployments; co-ordinated and developed worldwide teams and helped implement and deliver an enterprise grade support product.

Prior to ShapeBlue, Steve held senior technical, project and account management roles in enterprise IT outsourcing companies where he gained domain experience in the finance, professional services and defence markets.
Away from work, Steve is a father, keen guitarist, snowboarder and singer (not necessarily in that order).

Rohit Yadav – VP Engineering

Rohit oversees the Software Engineering function at ShapeBlue, providing leadership and mentorship to our ever-growing Engineering Team.

Rohit has been involved with Cloudstack since 2012, when he was first made a committer in the Apache CloudStack project and has made more code commits to Cloudstack than any other developer in its history. He has been a PMC member of the project since 2015. Rohit is the author & maintainer of the Cloudstack CloudMonkey project and has been instrumental in the development of many of CloudStack’s flagship features. Rohit regularly speaks at events, focussing on developer access to the project, and has also mentored Google Summer of Code students.

Before joining ShapeBlue, Rohit had spells at Wingify and Citrix Systems. Rohit also spent time at CERN in Geneva, working on the BOINCVM project (volunteer cloud computing platform for scientific research). He holds a B.Tech and M.Tech in Computer Science and Engineering from IIT-BHU.

Outside of work, Rohit has a passion for renewable energy technology and caring for his two cats Gracie and Ashley.

Ivet Petrova Madzharova – Marketing Director

Ivet Petrova is Marketing Director of ShapeBlue. She is responsible for strengthening ShapeBlue’s global brand and market awareness of ShapeBlue’s services. Specifically, Ivet’s team is responsible for brand, advertising, content and digital marketing, social media, and media relations.

Ivet is also an active member of the CloudStack community, working on increasing the awareness of the technology and showing its benefits to a wider market.

Ivet has 13+ years of experience in marketing for IT service providers including a number of cloud and hosting providers, storage companies, SaaS providers and software development companies. She holds a Masters degree in Marketing.

Away from work, Ivet is passionate about travelling around the world and exploring new cultures.

Marco Sinhoreli – Technical Director  ShapeBlue Latin America

Marco is responsible for all in-country operations at ShapeBlue Brazil, including  operations and localised technical delivery. As well as his management role, Marco acts as Lead Consultant for client engagements in Latin America. Marco is based in our São Paulo office.

Marco is a results-orientated technology executive with very strong Cloud Computing, Virtualization, Network, Data Center and Linux skills. He is well known in Brazil as a Director of the Cloud Security Alliance and Chairman of the Xen Server user community. He regularly speaks at events on cloud computing and security topics. Marco is a contributor to the Apache Cloudstack project, having recently completed the UI translation to Portuguese.

Prior to ShapeBlue Marco was a Technology Specialist at Globo.com where he led many projects including the research, design and implementation of their private cloud infrastructure.

Away from work, Marco is a lover of music (playing a mean guitar) and politics.

Dan Crowe – Managing Consultant – ShapeBlue South Africa

Dan is Managing Consultant for ShapeBlue South Africa. Based in our office in Cape Town, Dan is responsible for establishing ShapeBlue’s sub-saharan African presence and building out local capability and customer awareness of the benefits of cloud computing models, and associated technologies, as well as the local go-to-market strategy.

Dan has 17 years of experience in the IT sector, with commercial and leadership roles in the telco sector, system integration, and vendor communities. Prior to joining ShapeBlue in 2013, Dan was a specialist within Citrix Systems Cloud and Datacentre practice in the UK, responsible for cloud networking and orchestration solutions.

Outside work, Dan is married with two children. He enjoys fitness including cycling and running has competed in a number of triathlons. He enjoys life in South Africa and likes to finish his workouts with a cold beer and a braai.