Live Webinar

VMware Resellers Capturing the Next Wave of Cloud Demand

VMware customers are moving! Will you lead or loose them?

June 18, 2026 | 3PM BST, 4 PM CET, 10 AM EDT

The virtualization market is undergoing a major transformation. Licensing changes, rising costs, and uncertainty are pushing customers to re-evaluate their infrastructure strategies. For VMware resellers, this isn’t just disruption, it’s a window of opportunity.

Customers are actively looking for:

  • Cost control and predictable pricing

  • Freedom from vendor lock-in

  • Scalable, future-proof cloud platforms

Open-source brings all of these. Many alternatives to VMware simply replace one vendor lock-in with another. That means limited flexibility, vendor-controlled pricing and reduced differentiation for resellers. Apache CloudStack is an open-source VMware replacement, which enables existing VMware resellers to capture the next wave of cloud demand.

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Why VMware Resellers Must Attend this Webinar

Join this webinar to discover Apache CloudStack and how to build a new revenue stream on top of open-source. We will cover:

  • How to monetize open-source without relying on license margins
  • Proven ways to build recurring revenue on top of open platforms
  • How to position open-source cloud against VMware in customer conversations
  • Where the real market demand is shifting
  • How to avoid common mistakes when transitioning away from VMware
  • Apache CloudStack as a key VMware alternative

From Reseller to Trusted Advisor

The shift away from VMware is a chance to redefine your role. Resellers who succeed in the open-source era don’t rely on license margins. They build deeper customer relationships by delivering ongoing value.

You can reposition your business through:

  • Managed cloud services that generate recurring revenue
  • Support and SLAs customers depend on
  • Migration and consulting servicesto guide transformation
  • Customization and integration tailored to real-world needs
  • Ongoing optimization and operations that keep environments performing

This is how you evolve from reseller to a strategic partner.

Meet the Presenters

Giles Sirett

CEO at ShapeBlue

Giles is CEO and founder of ShapeBlue and is responsible for overall company strategy, strategic relationships, finance and sales. He is also a committer and PMC member of the Apache CloudStack project and Chairman of the European Cloudstack User Group, actively helping promote brand awareness of the technology. Giles can regularly be heard speaking at events around the globe, delivering visionary talks on cloud computing adoption and more specifically on Cloudstack technologies. 

Marco Sinhoreli

Technical Marketing Manager at ShapeBlue

Marco Sinhoreli is a seasoned Technical Marketing Manager at ShapeBlue, with over 25 years of IT experience. As an Apache CloudStack expert and committer, he specializes in creating and delivering technical marketing content that bridges the gap between technology and business. Marco has consulted major companies on implementing IaaS solutions with CloudStack, focusing on delivering cloud infrastructure that supports both immediate and long-term business needs.

ShapeBlue

Join this webinar to discover Apache CloudStack and how to build a new revenue stream on top of open-source.