The Largest Independent Integrator of Apache CloudStack

Discover more about our multicultural team, values, and leadership team

cloudstack integration

About ShapeBlue

ShapeBlue is the largest independent integrator of CloudStack technologies globally and are specialists in designing and implementing IaaS cloud infrastructures for both private and public cloud implementations.

We combine 100s of person-years of experience in designing and building complex network, storage and compute infrastructures with globally leading skills in Apache CloudStack.

Our services include consulting, integration, training and infrastructure support.

Our technical teams are all active contributors to the Apache CloudStack project, and a good percentage of our team are also project committers.

We also work with and have deep expertise in a range of networking, storage and other related technologies that we have selected as ideally suited to the build-out of Clouds.

ShapeBlue has a global customer base with offices in London (UK)Mountain View (CA), Bangalore (India), São Paulo and Cape Town.

Our Customers

ShapeBlue has worked on some of the world’s largest public cloud infrastructures and helped many organisations adopt a private cloud model to increase their agility.

Our customers are telcos, public cloud providers and enterprises, and we also work with many SMEs utilising Apache CloudStack.

shapeblue customers
trusted by

Open-Source is Our DNA

At ShapeBlue we passionately believe that when it comes to cloud management, the technology you choose should be 100% open-source. Following years of experience, feedback from users and developers, testing most other solutions and working with the community, we also passionately believe in Apache CloudStack.

Our mission is to help companies leverage the benefits of Apache CloudStack and to help in building a vibrant open-source community around it.

cloudstack community

A 100%
Employee-Owned Business

ShapeBlue is a 100% employee-owned business: owned by all of its employees, for the benefit of all of those employees. We pride ourselves on our culture and values, which makes the company a preferred place to work by talented engineers. The ShapeBlue team is multinational, multicultural and spread across the globe.

Our Values


Ownership and Responsibility

Creating Value through Our Work

Building and Growing a Community

Honesty and Fairness

I am very proud to be able to say that ShapeBlue is now 100% employee-owned. This guarantees our future as an independent company and allows us to continue to deliver for our customers through our deep involvement in Apache CloudStack.

Giles Sirett, CEO, ShapeBlue

ShapeBlue’s Leadership Team

shapeblue ceo

Giles Sirett


Giles is CEO and founder of ShapeBlue and is responsible for overall company strategy, strategic relationships, finance and sales.

He is also a committer and PMC member of the Apache CloudStack project and Chairman of the European Cloudstack User Group, actively helping promote brand awareness of the technology.

Giles can regularly be heard speaking at events around the globe, delivering visionary talks on cloud computing adoption and more specifically on Cloudstack technologies.

Before ShapeBlue, Giles held C-Level technology positions for 15 years including founder and CEO of Octavia Information Systems, a leading UK Managed Service Provider.

Giles holds a BSc in Engineering Physics from Sheffield Hallam University. Outside work, Giles is married with two teenage children. He coaches children’s rugby, is a competitive masters swimmer and can regularly be seen crying when his beloved Tottenham Hotspur lose.

Steve Roles


Steve is ShapeBlue’s COO and is responsible for all day-to-day administrative and operational functions of the business, including the consulting, programme management, and support functions.

Involved with CloudStack since 2012, Steve has led several large customer engagements including a number of major public and private cloud deployments; co-ordinated and developed worldwide teams and helped implement and deliver an enterprise grade support product.

Prior to ShapeBlue, Steve held senior technical, project and account management roles in enterprise IT outsourcing companies where he gained domain experience in the finance, professional services and defence markets.

Away from work, Steve is a father, keen guitarist, snowboarder and singer (not necessarily in that order).

shapeblue coo
shapeblue vp engineering

Rohit Yadav

VP Engineering

Rohit oversees the Software Engineering function at ShapeBlue, providing leadership and mentorship to our ever-growing Engineering Team.

Rohit has been involved with CloudStack since 2012, when he was first made a committer in the Apache CloudStack project and has made more code commits to CloudStack than any other developer in its history. He has been a PMC member of the project since 2015. Rohit is the author & maintainer of the CloudStack CloudMonkey project and has been instrumental in the development of many of CloudStack’s flagship features. Rohit regularly speaks at events, focussing on developer access to the project, and has also mentored Google Summer of Code students.

Before joining ShapeBlue, Rohit had spells at Wingify and Citrix Systems. Rohit also spent time at CERN in Geneva, working on the BOINCVM project (volunteer cloud computing platform for scientific research). He holds a B.Tech and M.Tech in Computer Science and Engineering from IIT-BHU.

Outside of work, Rohit has a passion for renewable energy technology and caring for his two cats Gracie and Ashley.

Ivet Petrova Madzharova

Marketing Director

Ivet Petrova is the Marketing Director of ShapeBlue. She is responsible for strengthening ShapeBlue’s global brand and market awareness of ShapeBlue’s services. Specifically, Ivet’s team is responsible for brand, advertising, content and digital marketing, social media, and media relations.

Ivet is also an active member of the CloudStack community, working on increasing the awareness of the technology and showing its benefits to a wider market.

Ivet has 13+ years of experience in marketing for IT service providers including a number of cloud and hosting providers, storage companies, SaaS providers and software development companies. She holds a Masters degree in Marketing.

Away from work, Ivet is passionate about travelling around the world and exploring new cultures.

shapeblue marketing director

Download a step-by-step guide to migrate your existing vSphere environment to a robust IaaS cloud environment based on Apache CloudStack and the KVM Hypervisor, ensuring a smooth, low-friction migration journey.